You were in art school or communication arts survey and the professors talked about never designing logos more than 4 colors? How clients and brands will not have huge budgets for you to do letterpress, extra gloss printing and 600lb double weight awesomely thick stock?
Well that is all true. Sometimes. Every once in a while a client comes along with an amazing imagination, deep pockets and trust like every designer wants. They believe in the agency, the designer, the creative, the craft, the vision that is worked on for days, hours and weeks. They want the experts to do their jobs. They quite simply believe in the value of more money, better printing and amazing results.
These guys do it well. They get all the dream projects. The dream printing. The dream typography. These guys give me hope and they should inspire us to continue dreaming and pushing the boundaries of the expected.
Happy Monday, Happy February from snowy Denver.