Try to sum up the goals + mission of your business in one sentence. Make sure to include who your ideal audience is, what your business has to offer, as well as how they benefit from your service/product.
These words will cultivate the emotion that people get when interacting with your brand.
What do you want your new branding to accomplish?
Try to get specific! Are they a certain age or demographic? What adjectives describe them? Where do they shop?
ex: Spruce Rd. (Design Studio underneath) vs. TheSpruceRoad
This allows us to better understand your market and competition. We
want to make sure to steer away from a visual identity that is too
similar to theirs. You have a unique brand, and we want to make sure we stay true to that.
Are they fun + whimsical, clean + professional, or sophisticated?
Think in terms of your business, not just brands that you personally
love. We need to make sure that your new visual identity best
represents your business, and not just your personal style —
although sometimes these are one in the same!
(ex: script, bold, light, hand drawn, custom lettering, etc.)