ReconnectCare Brand Design

Quality direct care.

ReconnectCare approached us to create and design a brand identity for their early-stage virtual health company. ReconnectCare thrives where doctors and patients centralize virtual care and they offer easy access to health experts through a web-based online platform.

We created a custom logotype for ReconnectCare based off of the typeface Galano Grotesque. We customized the e and c letter forms to increase the overall visual weight of the logotype. We incorporated a progressive purple-forward color palette accompanied by green, blue and various gradient options. We pushed the Galano Grotesque brand typeface further by creating a brand system that includes the ability to incorporate taglines, sub-brands and other important information as needed. Overall, this brand identity solve allows ReconnectCare to stand out in the virtual healthcare space through confident brand designs and patient-first messaging.

BRAND IDENTITY
LOGO DESIGN AND REBRAND
BRAND GUIDELINES
BRAND AUDIT
CAMPAIGN DEVELOPMENT
CREATIVE CONCEPTS