UnderMates™ is an idea that has been in the making since we created our first line of ColoRundies. The goal for ColoRundies was to infuse the active spirit of Colorado into the products we wear while doing the activities we love. UnderMates will spread the joy of ColoRundies eventually to all states and will develop other designs as well.
When approaching the branding for this company, we wanted a brand that was approachable and fun. The custom chosen slab serif typeface accomplishes that. Its letter forms are playful yet bold and is easily readable and recognizable on product and beyond.
We invite you to visit the UnderMates website. Don’t be afraid to try a pair. They are fun, comfy and useful. Don’t say I didn’t tell ya!