Barefoot on the Mall
Barefoot on the Mall occurs every year at East Carolina University. It serves to allow the students to celebrate the end of a great year of academics and involvement with the university. The event features music, giveaways, food and much more. For this particular marketing I developed an identity that was different yet connected the students back to what they knew. The imagery played off the theme "No Peg Legs Just Bare Feet" and was originated from the photography captured at last years event.