CAMPAIGN

CAMPAIGN

THE GOOD STUFF

Goodness gracious.
Don't get me started.

Have you ever seen projects that stop you in your tracks? Seen presentations that leave you in amazement straight up drooling at the mouth? Agencies, people, and companies that put out quality projects over and over again...

Well these guys are all that and more. I have watched W&L put out projects such as View From A Blue Moon, Transworld Surf Redesign, Crosby Square and now this beauty of a brand approach, execution and delivery for Upton Belts. Being a big fan of finding inspiration to push yourself in your own craft, design approach and project presentation; do yourself a favor and look through their work. Try not to think of how many people they had working on these projects, the amount of money they probably made and all that nitty gritty jazz. Just focus on the beauty of the goods and put that in your back pocket and go be better.

CAMPAIGN

GOING RIGHT AT THE COMPETITION

To launch New Era's revolutionary new line of high-performance headwear and create a new category of sportswear, this proposed campaign took ownership of one of the few white spaces left in the crowded performance category:

SPORTS PSYCHOLOGY.

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The visual identity that was created was based on the epic idea depicted in an athletes headspace during high-pressure moments. We featured three overlapping thoughts:

the task at hand, a distraction and  the athlete him or herself, and we combined them in such a was as to isolate the athlete, highlight the task and push the dissertation in the background.

via @Behance