behance

ILLUSTRATION

#FreshFinds Daniel Aristizabal

If you’re looking for somebody to inspire you with pencils, tennis balls and glass eyes then look no further. This week’s #FreshFind is Daniel Aristizabal, a graphic designer and image maker who never fails to impress with stunning pictures and mind bending designs. He is one of those artists who could make you feel inadequate and uncreative just by photographing your junk drawer on a pink background. This being said, just looking at his Instagram page will inspire as his modern aesthetic mixes with bold colors.

I mean dang! This guy knows how to draw you right in and keep you hooked on his art no matter what your personal aesthetic is.

CAMPAIGN

GOING RIGHT AT THE COMPETITION

To launch New Era's revolutionary new line of high-performance headwear and create a new category of sportswear, this proposed campaign took ownership of one of the few white spaces left in the crowded performance category:

SPORTS PSYCHOLOGY.

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The visual identity that was created was based on the epic idea depicted in an athletes headspace during high-pressure moments. We featured three overlapping thoughts:

the task at hand, a distraction and  the athlete him or herself, and we combined them in such a was as to isolate the athlete, highlight the task and push the dissertation in the background.

via @Behance