packaging

DESIGN

Inspiration Friday: Hum Creative

This shop. Dang!

From their logo subtly waving on their site as you scroll to their breadth of work and projects and presentations I am beyond inspired. One of my favorite projects they have is the Juicebox branding and packaging project. The letterforms in the logotype fit with each other like a hand in a glove. The white space that flows throughout the letter forms is like cheese meets wine. Throwing in the illustrated juice ingredient nods to the business card is a great compliment.

Take a look and decide for yourself but none the less wave back at the H and be inspired today!

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PACKAGING

REMEMBER WHEN...

You were in art school or communication arts survey and the professors talked about never designing logos more than 4 colors? How clients and brands will not have huge budgets for you to do letterpress, extra gloss printing and 600lb double weight awesomely thick stock?

Well that is all true. Sometimes. Every once in a while a client comes along with an amazing imagination, deep pockets and trust like every designer wants. They believe in the agency, the designer, the creative, the craft, the vision that is worked on for days, hours and weeks. They want the experts to do their jobs. They quite simply believe in the value of more money, better printing and amazing results.

These guys do it well. They get all the dream projects. The dream printing. The dream typography. These guys give me hope and they should inspire us to continue dreaming and pushing the boundaries of the expected.

Happy Monday, Happy February from snowy Denver.

DESIGN

FRESH FINDS

Hello world.

Meet Fort Point Beer Co. The beer comes from us from San Fran. A place I have yet to visit but is most definitely on the list. To broaden their reach and bring their beers to the public, the brewer has launched a line of 12 oz cans and a new identity designed by local firm Manual. Let's just sit and appreciate the goodness of this launch. First off, Manual does great work. Beautiful clean work. Strategically driven effective work.

What I love about the Fort Point launch;
line art. color. a tasty chunky serif face.
attention to details on the negative spaces of the building illustrations.
the colorful and amazing color combos on the packaging. 
the contrast and simplicity of the two color packaging on cardboard.

It is with great please Manual that I clap twice and proudly voted Great on the logo and Great on the packaging via Under Consideration.

Keep up the good work and hopefully I will see you guys in San Fran soon.