Bold Joes Brand Design
Bold Joes, based in Denver, is a coffee company offering coffee and one-on-one life coaching and mentoring sessions. They inspire and motivate the Average Joe's of the world to grow and develop into bolder versions of themselves.
Knowing that their brand would need to exist both in the coffee and life coaching space, we were challenged to create a brand that would be recognizable, different and memorable in both sectors. We landed on a unique connected mark that is a nod toward coffee and togetherness. The brand also is accompanied with additional brand pieces including design badges, various orientations of the logo and type lockups that will help the brand live on as the company grows.
The brand also needed to house many different tag-lines, business statements and business offerings, so we built a robust system that allows for multiple directions both for the coffee business as well as the life coaching business.