Bollinger Motors Rebrand Design
Bollinger Motors, based in Detroit, needed a new logo and held a logo contest for a new brand mark to represent them. Bollinger Motors' goal is to set a new standard for trucks. They designed and built an electric 4-wheel-drive truck from the ground up, creating a new platform of electric trucks capable of exceptional off-road performance. The end result is the perfect truck for the toughest work and play anywhere on earth.
The opportunity to design a new logo for Bollinger Motors was too good to pass up. Even if they did not choose our rebrand concept and design, what a cool project to have in our portfolio. We started by scouring the auto industry and dissecting current design directions and trends. We chose a new strong sans serif typeface that was timeless and easily readable across all touch points. We then created a mark that represents movement and electricity. The letter B is a double read as an M when rotated, and might read as a B or M on rims and a steering wheel. The heavy black color palette leads at all times with an accompanying pop of orange for call to actions and other brand enhancements.