The Caddie Network Rebrand Design
The Caddie Network brings a fresh voice to the world of golf through the lens of caddies. The Caddie Network also drives home the important roles that caddies play in the growth of the game, the life experiences for young people that caddying can provide and explains the educational opportunities available through caddying.
With engaging features, surveys, photos, videos and more, The Caddie Network will bring you a step closer to the best seat in the house and give you a deeper appreciation for what life is like on the green. The Network already boasts more than 140 participating professional caddies, including Michael Greller (Jordan Spieth), Damon Green (Zach Johnson), Tim Mickelson (Phil Mickelson), Jimmy Johnson (Justin Thomas) and Paul Tesori (Webb Simpson).
To differentiate the brand we wanted to stay away from golf silhouettes. We exploreda custom approach to build a presence in the world of golf, but also across media. The brand needed to remain timeless and also speak to a larger audience in the event that The Caddie Network was bought or acquired by a large corporation like NBC, CBS or FOX.
Art Directed, Designed and Created in partnership with BLKDG Digital