Berkeley Green Brand Refresh
In order to target millennial and boomer moms, along with household shoppers, Berkeley Green needed to update their visual identity and product experience. They wanted to set a new standard for safety, efficacy and design in a traditional category of products that are considered and claim to be “green” and “natural”.
With goals to reinforce the company's vision and values through design, Berkeley Green can now proclaim what they stand for: producing reliable and trustworthy products, accompanied by science research and social responsibility.
The brand colors were updated to include the color blue which represents the highest standard of product testing among the Environmental Protection Agency (EPA). The blue color family was used to reinforce a bold new design and packaging approach, allowing the product to be approachable and also allowing it to stand out in retail environments and point-of-sale displays.
Berkeley Green has an honest mission and is not afraid to be daring, which is displayed through their new branding and design.