It's All Yours Campaign
There are 193 million acres and 174 national forests and grasslands across the nation that the United States Forest Service cares for. Many of these public lands are just outside our doors but we aren’t aware of them.
The Forest Service and their partner the National Forest Foundation asked us to get the message about the National Forests out using the 2015 FIS World Alpine Ski Championships in Vail/Beaver Creek (almost entirely on the White River National Forest) as the launch platform.
This complicated ask, speaking to everyone who may be attending the event (200,000 visitors) or watching on TV or online (900 million viewers), and the legs to carry on past this launch event, actually boiled down to a simple and incredibly resonant awareness campaign:
The activation line - go. play.
Stunning imagery and people playing.
A simple reminder - It’s All Yours
Landing page, giveaway material, gondola wraps, on-ground Forest Service team, social media coverage, photo contest (with Yonder), video PSA’s and TV bumpers (by Vital Films) flooded out in February.
The positive responses and interactions to the launch came flooding back, and since then has resulted in continued momentum, reach, and extension of the campaign.
Art Directed, Designed and Created at Spin Denver
go. play. Fall 60 spot
Source – https://vimeo.com/145914603