The Meritas Group is an executive search firm that provides end-to-end solutions for an exclusive pool of clients and candidates to ensure a seamless search process. With offices in D.C., Dallas, Denver, and Chicago, we worked with their team to create a new brand identity that catered to both a younger generation and a more tenured generation. We also worked on crafting their brand house including vision, values, attributes, brand platform, promise, positioning and verbal guidelines.
We created a custom icon that speaks to the various levels of expertise of Meritas Group offers. The icon also represents the thoroughness of the search process and the fluid approach they take to completing a successful search. The chosen typeface, Galano Grotesque, has a modern streak which is the result of a harmonization of width and height especially in the lowercase letters to support legibility. This brand asset aims to be a universal weapon not only because it works well in headlines, short and long copies but also because of its subtle neutrality.
Art Directed, Designed and Created in partnership with BLKDG Digital