Chris Smith

Context
Chris came to Bartlett Creative for a personal brand that could live on social and the web. Few personal brands have this much to draw from: his faith, his family, his work with nonprofit organizations and a newfound obsession with cycling. The challenge was turning all of that into one identity that felt personal without feeling cluttered, and that was strong enough to work anywhere from a profile picture to a race jersey.

Approach
We stripped it down. Taking cues from clean Swiss typography and the visual language of pro cycling, we built a minimal identity that leads with type and comes alive through color. A custom logotype gives his name a double read, and a custom S icon unites his passions in one mark built for movement. A bold, bright color palette gives the brand range to flex across social, video, web, print and apparel, while the type and graphics keep it consistent. The result is a brand as creative, adaptable and driven as the person behind it.