Ad Club Colorado

Context
Ad Club Colorado brings together the Denver and Boulder advertising and creative community, connecting agencies, brands and talent across the Front Range. For a club built by and for creatives, the bar is high: its own brand has to impress the people who make brands for a living. Over time, the identity had drifted. Different initiatives, events and materials each spoke a little differently, and the brand no longer felt as sharp as the community behind it. The club needed a refresh that felt more sophisticated and unified, without throwing away the equity it had already built.

Approach
Bartlett Creative started with a brand audit and built forward from what already worked. The Ad Club icon became the focal point of a confident, flexible system. The square mark is the home base, present on every touchpoint and document. Alongside it, a dedicated space matched to the mark’s height holds the Colorado identifier and can flex to carry anything the club needs to say: initiatives like Aces, Kegs with Legs, Membership, Talent and Good Works, or a campaign tagline. That one simple rule let every program feel like its own while still clearly belonging to Ad Club. Typography leads across all collateral and communication, giving the club a consistent voice from social posts to event signage. The system rolled out across print, apparel, digital, social, OOH and campaigns, so the club finally looked as good as the work its members make.