Axon x Phoenix Suns

Context
Axon is headquartered in Scottsdale, and one of its most unique perks for Arizona employees is a private suite at the Footprint Center in downtown Phoenix. It’s home to the Phoenix Suns, the Phoenix Mercury and the Arizona Rattlers. The suite gives employees a front-row seat to some of the biggest nights in Arizona sports. But a suite is just a room until a brand moves in. The brief was to bring the space to life in an Axon-forward way, so that every employee who walked in felt like they belonged on the home team.

Approach
As Creative Director, I treated the suite like any other brand environment: one story told across every surface. A custom mural set the tone the moment guests walked in, blending Axon’s brand with the speed and energy of Phoenix sports. Custom video loops kept every screen on brand through games, concerts and events. At the heart of the suite sits the centerpiece: a framed, one-of-one Axon x Phoenix Suns jersey and a pair of Axon Air Jordan 1 Mids, hand-customized by Marvin Baroota of SoleGit Customs. It’s where sneaker culture, Arizona basketball and the Axon brand meet in a single object, and it’s the first thing guests want a photo of. Photography by Frankie Lee Zarantonello of Butter Creations. The result turned a standard suite into a destination that employees are proud to bring guests to.