Axon VR

Context
Axon VR puts officers inside high-stakes calls before they ever face one in the field. They practice TASER deployments, crisis response and de-escalation, all with a controller built to mirror the real tool. Three controllers were launching at once, each with a different size and shape, and all of them had to read as one platform.

Approach
Let the product lead, then give it a signature. The design uses a clean white field with the controller front and center. A heavy black band slices into an oversized VR wordmark and wraps the box so it reads from any angle. The design is monochrome so the hardware stays the hero.

Public Safety / Training Technology
Training for the reality of today and tomorrow.
Packaging design, dieline system, launch identity, art direction
Global, multi-SKU hardware launch
Creative Director: Travis Bartlett
Art Director: Blake Ingolia
Lead Designer: Gabi McKenzie
Photo Packaging: Bryan Rowe
Photo Lifestyle: Brandon Sullivan, Tal Roberts

Packaging System

One system. Every shape.

TASER 10 runs long. TASER 7 is compact. VR19H is a full handgun frame. Each box has its own proportions, but the system doesn’t change. The band, the VR mark, the product on the lid and the name on every end panel stay consistent. One dieline logic flexes to fit each product, so a new controller can drop in without a redesign.

Includes: Dieline system, packaging design, product renders, print production