Bold Joes

Context
Bold Joes is a Denver coffee company with a second purpose. Alongside great coffee, it offers one-on-one life coaching and mentoring to help everyday people, the Average Joes of the world, grow into bolder versions of themselves. That meant one brand had to work in two very different worlds. It needed to feel at home on a coffee cup and credible in a coaching session, and be memorable in both.

Approach
We built the identity around connection. The custom logo mark links coffee and togetherness in a single connected form, a nod to the conversations that happen over a cup. From there we created a flexible brand system: badges, multiple logo orientations and type lockups. It gives Bold Joes room to flex between coffee and coaching, and keeps them unmistakably one brand as the company grows.