Meritas Group

Context
Meritas Group is an executive search firm that places technology leaders with companies that need them. It has offices in Denver, D.C., Dallas and Chicago, and handles every search from first call to final placement for a select group of clients and candidates. The firm needed a brand that two generations would trust. Rising leaders had to see it as modern, and seasoned executives had to see it as established.

Approach
We started with the foundation and built the full brand house: vision, values, attributes, brand platform, promise, positioning and verbal guidelines. That strategy shaped the identity. We designed a custom icon around levels of expertise and a thorough, fluid search process, and set it in Galano Grotesque for clean, modern authority. Navy and gold finish the system. It feels confident and premium without trying too hard, which is how a firm should feel when it’s trusted with C-suite hires.