POC

Context
POC exists to protect lives. The Swedish brand builds helmets, goggles and protective gear for gravity sports athletes and cyclists, and every product starts from the same mission: do everything possible to save lives. Heading into a major trade show season, POC’s internal team was planning a big marketing and brand push, with apparel given away and worn at each of the 12 trade shows on the calendar. They needed swag that people would actually want to wear. It had to be simple and unique, sit comfortably inside an established global brand, and carry three stories at once: the POC brand, the new POC SPIN technology and POC Clarity.

Approach
Bartlett Creative partnered with POC’s internal team to build a swag program as considered as the gear itself. The POC logo led, anchoring the program in the brand that riders already trust. SPIN and Clarity each got their own visual differentiator so all three stories could stand on their own on a booth floor. Exploration began with simple shapes and bold color paired with the POC logo, and the color palette was locked to the current global product line of helmets and goggles. That way every shirt looked like it belonged next to the gear. From concept through production, the result was a cohesive apparel and collateral program that turned staff and attendees into walking billboards across 12 trade shows.